Kick the sugar,
keep the sweet.
Sweets that taste like the real thing — up to 93% less sugar, lightly fortified, and sold honestly. Eat the whole pack. That's the idea.
Not launched yet — get on the list for the first drop.
Raspberry Riot
Vitamin C + Zinc
Kick the sugar, keep the sweet.
Pick your flavours.
Fill the box.
Mix and match across the range. Bigger box, bigger saving — and subscribe to knock off even more. No commitment you can't cancel.
EVERYDAY
All ages. Eat the whole pack.Raspberry Riot
Tropic Knockout
Cola Comeback
Sour Apple Heist
FUEL
16+ · caffeine + L-theanineBerry Bolt
Mango Megawatt
Room for 6 more packs.
0 of 6 packs in your small box, £0.00 total.- Subtotal (0 packs)
- £0.00
- Total
- £0.00
Not live yet — reserving joins the waitlist for the first drop.
Three taps. One perfect pack.
Tell us the vibe and we'll match you to your DOSE. No quiz fatigue, promise.
Same one pack.
Wildly different sugar.
One pack of Raspberry Riot vs the supermarket sweet it's replacing. Each cube is 4g of sugar.
30g sugar
A normal sweet pack
8 sugar cubes
2g sugar
One pack of Raspberry Riot
93% less sugar
That's 7 sugar cubes you're not eating.
Every single pack. Eat the whole thing — that's the idea.
EVERYDAY
for any-time sweet.
The treats you reach for without a second thought. Up to 93% less sugar, lightly fortified with everyday vitamins, and friendly for all ages. Eat the whole pack — that's the point.
- All ages
- Lightly fortified
- Under 100 cal a pack
- EVERYDAY
Raspberry Riot
93% less sugarRaspberry Riot
- EVERYDAY
Tropic Knockout
89% less sugarTropic Knockout
- EVERYDAY
Cola Comeback
92% less sugarCola Comeback
- EVERYDAY
Sour Apple Heist
88% less sugarSour Apple Heist
- FUEL16+
Berry Bolt
80mg clean caffeineBerry Bolt
- FUEL16+
Mango Megawatt
Energy, no jittersMango Megawatt
FUEL
for when it counts.
80mg of clean caffeine plus L-theanine for a smooth lift with no jitters and no comedown. Same low sugar, same big flavour — built for the 3pm wall and the deep-work sprint.
Contains caffeine. We keep FUEL strictly 16+ — you'll confirm your age before you can add it.
What's actually
in it.
“Better for you” only means something if you can check the receipts. So here are ours — every number measured, tested, and printed where you can read it.
Third-party tested
Every batch goes to an independent UK lab before it goes near a pack. We publish the numbers, not just the nice ones.
Nothing hidden
Full ingredient list on the front, not buried in 4pt grey. If you can't pronounce it, it's probably not in here.
Real lab numbers
The sugar and calorie figures are measured, not estimated off a spreadsheet. What the label says is what's in the pack.
No weird aftertaste
We sweeten with a blend that behaves like sugar on your tongue — no cooling hit, no chemical finish, no regret.
Per pack
Raspberry Riot
28g less sugar, independently checked.
See the latest batch reportEvery DOSE pack carries its own full breakdown. Numbers shown are for one pack as sold.
People are already
eating the whole pack.
- 12,000+
- on the waitlist
- Up to 93%
- less sugar
- 4.9 / 5
- early tester rating
“Ate the whole pack on the sofa and felt zero guilt. This is witchcraft.”
Priya N.@priyaeats“On a cut and these got me through. Tastes like cheating, the macros say otherwise.”
Marcus L.@marcuslifts“The cola ones taste exactly like the real thing. I'm slightly suspicious, honestly.”
Dani R.@daniruns“FUEL packs replaced my 3pm energy drink. Smooth lift, no shakes, no 5pm crash.”
Tom B.@tombuilds“My kids think it's a treat. I know it's two grams of sugar. Everybody wins.”
Hannah K.@hannahandco- Your pack here
Tag #mydose and you might land on the wall.
Be first to eat
the whole pack.
We're not on shelves yet. Join the waitlist and you'll get the first batch before anyone else — plus a say in what we make next.
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- First dibs on the drop
- Founder pricing
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